About Jamie Oliver
The self-elected minister for food has been on a one-man crusade to educate the nation on the merits of healthy eating.
Jamie's passion for food was embedded from an early age, in his father's kitchen. Fascinated from an early age by the buzz of the kitchen at his father's pub The Cricketers, he left school at 16 for Westminster Catering College. After a stint in France he became head pastry chef under Antonio Carluccio at The Neal Street Restaurant. He was talent-spotted while working at the River Café when a documentary was being filmed and before long The Naked Chef was born.
The cheeky Essex lad was a breath of fresh air, inspiring a generation of young male chefs. His popularity went through the roof and the rest, as they say, is history.
Books, restaurants, TV shows and the Jamie Oliver magazine are key components of the Oliver brand but it's his high-profile crusades such as his school dinners campaign which have earned him the highest praise.